Listen or read the following collection of Scott’s interviews with leading experts and learn from their studies.
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The word sums for the words referenced in the interview:
re + de + sign -> redesign
sign + i + fy/i + er + s -> signifiers
sign + i + fy/i + ed -> signified
sign + i + fy + ing -> signifying (the y doesn’t change to i because English avoids the double ii as a convention)